NutriVentures

Background & Purpose

NutriVentures aims to reduce hidden hunger by increasing production and consumption of nutrient enriched foods. To do so, we will connect supply and demand of nutrient enriched grains in global and national markets.

NutriVentures aims to lift the barriers to scale and connect supply and demand for nutritionally enriched foods, ultimately contributing to the eradication of hidden hunger.

NutriVentures will facilitate a global network of food value chain actors and other stakeholders with a mission to increase the share of nutrient enriched foods in the global grain market to between 40% and 60% (enriched vs traditional) by 2030.

NutriVentures’ approach to overcoming the barriers to scale is to convene and coordinate, provide quality assurance, and spread knowledge about nutrient enriched foods.

The logo ensures that:

• The grain came from a genuine nutrient enriched seed

• The nutrient content of the grain is meeting the target

• The manufacturer can demonstrate supply chain transparency

• The consumer is protected against false claims

The platform enables:

• The aggregation of supply, linking of supply chain actors

• The meeting of supply with demand and transparency, allowing for better business planning

• Coordinating of the formation of partnerships along the supply chain

• Having a place for businesses to be connected to other relevant actors such as donors or governments

• Global conversations to foster the spreading of knowledge

Types of knowledge shared include:

• The health benefits of nutrient enriched foods to consumers

• The competitive advantages of nutrient enriched foods for businesses

• Data to ensure traceable supply chains

• Technical and strategic support and trainings